Are Jehovah's Witnesses Loyal to Their Religion

A major new survey presents perhaps the most detailed picture we've yet had of which religious groups Americans belong to. And its big message is: blink and they'll change. For the first time, a large-scale study has quantified what many experts suspect: there is a constant membership turnover among most American faiths. America's religious culture, which is best known for its high participation rates, may now be equally famous (or infamous) for what the new report dubs "churn."
The report, released today by the Pew Forum on Religion & Public Life, is the first selection of data from a 35,000- person poll called the U.S. Religious Landscape Survey. Says Pew Forum director Luis Lugo, Americans "not only change jobs, change where they live, and change spouses, but they change religions too. We totally knew it was happening, but this survey enabled us to document it clearly."
According to Pew, 28% of American adults have left the faith of their childhood for another one. And that does not even include those who switched from one Protestant denomination to another; if it did, the number would jump to 44%. Says Greg Smith, one of the main researchers for the "Landscape" data, churn applies across the board. "There's no group that is simply winning or simply losing," he says. "Nothing is static. Every group is simultaneously winning and losing."
An even more extreme example of what might be called "masked churn" is the relatively tiny Jehovah's Witnesses, with a turnover rate of about two-thirds. That means that two-thirds of the people who told Pew they were raised Jehovah's Witnesses no longer are — yet the group attracts roughly the same number of converts. Notes Lugo, "No wonder they have to keep on knocking on doors."
Lugo would not speculate on whether such a buyer's market might cause some groups to dilute their particular beliefs in order to compete. There are signs of that in such surveys as one done by the Willow Creek megachurch outside Chicago, which has been extremely successful in attracting tens of thousands of religious "seekers." An internal survey recently indicated much of its membership was "stalled" in their spiritual growth, Lugo allowed that "it does raise the question of, once you attract these folks, how do you root them within your own particular tradition when people are changing so quickly."
The Pew report has other interesting findings; the highest rates for marrying within one's own faith, for example, are among Hindus (90%) and Mormons (83%). The full report is accessible at the Pew Forum site.