Field service hours are down. It seems that witnesses just are not finding "joy" in walking around for hours in the heat, the cold and the rain and not finding anyone at home. Is it any wonder why many witnesses in field service spend so much of their time in donut shops?
While there are some parts of the world that are still fertile ground for the witnesses, increasingly people just do not want to be bothered with a message to join another religion. This is especially true in developed nations.
While the Watchtower says that witnesses are preaching an urgent, life saving message, is that really true? If it were so urgent, wouldn't they buy television time to reach the largest number of people? What about radio air time? Or perhaps an ad in all the newspapers around the world? They can well affford to do this. But they don't. Instead they choose the least effective of all means available to advertise their urgent, life saving message. The door to door ministry done by unpaid volunteers who are duped into believing they are doing the Lord's work.
Since the Watchtower cannot motivate it's members by pointing to a date in which the end will come, they have to find other ways to get their recruitment needs met. Sunday's Watchtower study is one of five that was written specifically to get the witnesses off their duff's and out in field service.
Notice this little gem from paragraph 9 of the study article.
Q 9. What comforting truth did the apostle Paul and Jesus both emphasize?
9. Faithfulness on the part of the sower is not measured by the results of his work. Paul alluded to that when he said: "Each person will receive his own reward according to his own labor." (1 Cor. 3:) The reward is according to the labor, not according to the results of that labor. Jesus likewise emphasized this point when his disciples returned from a preaching tour. They were overjoyed because the demons were made subject to them by the use of Jesus' name. As exciting as that may have been, Jesus said to them: "Do not rejoice over this, that the spirits are made subject to you, but rejoice because your names have been inscribed in the heavens." (Luke 10:17-20) Even where a sower may not see a lot of increase as a result of his work, he has not necessarily been less diligent or faithful than others. To a large extent, results depend on the heart condition of the hearer. But ultimately, it is God who makes it grow!
Notice that the Watchtower says that individual results are not important. So if you spend two hours in service and speak to no one and no one answered the door that is okay. You did not waste your time. You were "sowing Seeds". So there is really no need for you to prepare well to go in field service, because good or bad results are not proof of God's blessing and or proof that you are not doing a good job.
The message is just to get out in field service and engage in our "trademark" of door to door recruitment. You may get lucky and you may find someone that wants to join our organization. The Watchtower has heavy expenses and they need all the members that they can get!